Blog Assignment #11

By skylerdreher

Blog Post

Company being Discussed

Summary: The article that I chose was about the new blogging network Grand Effect. The article talked about the many changes Grand Effect will be going through. It is now going to have more RSS feds then before.  All of the network bloggers feds have been updated.  The majority of the article just summarized Grand Effect and all the new additions that are coming to it.  Sarah Perez was interviewed in the article to talk about Grand Effect.  She also talked about the new areas of concentration Grand Effect will be looking into.

Article:

At the beginning of last month, we created a new blogging network gaining momentum that included a number of bloggers we here at Mashable read and work with called GrandEffect. MG Seigler (a writer over at VentureBeat) and Frederic Lardinois, both regular panelists on our own Elite Tech News podcast, had joined up to the blogging system.

In talking with Sarah Perez (a blogger at ReadWriteWeb), we learned that they are planning a bit of revamping and expansion of the network site functionality. Today those changes were launched.

They’ve conducted a subscribable river of news including all the network bloggers feeds, as well making the RSS feeds available, of the individual bloggers on the network, similar to the set up that Blognation had when they made available their Global River of News.

I spoke briefly with Sarah Perez, who handed most of the credit for the redesign to network member David Peralty of Xfep and programmer Andrew McCloud.

“Our next perimeter of focus is going to be getting our readership stats together in order to sell ad space on our network,” said Perez. “The great thing about advertising on Grand Effect is that you get access to a handful of quality technology-focused blogs all at once, and we think that will appeal to advertisers.”

Are you a tech blogger and wanting to join an up-and-coming network? You’re surely not alone. They’ve had a # of applications, but Perez says they’re still planning on keeping the network relatively small.

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